What is Coaching?

Unlike consulting or mentoring, coaching should be non-directive and not about giving you advice or telling you what you should or should not do.  Nor is coaching about delving into your past to deal with emotional issues as a counsellor or therapist would.

Unfortunately the term ‘coach’ is used by a lot of people, but not all of them are trained or coach well, and often they will blur the lines between coaching, consulting, mentoring and even counselling. 

Athough we offer some directive business consulting & career services, when we coach…we coach in a non-directive manner!  

Non-directive coaching, also called ‘pure coaching’, is where the real transformation and progress really happens – this is because it is the most effective way to help people find the right solutions for them, the insight and solutions that will really resonate and motivate them to take action and be successful.  

We champion the belief that each individual person is unique and has the potential to achieve their goals, dreams and ambitions.

Coaching also helps people to overcome ‘limiting beliefs’ – these ‘untrue’ limiting beliefs can hold people back from making progress.  Some of these limiting beliefs may have been carried around since childhood and never identified or challenged – a coach will help identify them and overcome them so people can truly fulfil their potential.

How Does Coaching Work?

A coaching session will last 45 mins to 1 hr on the telephone, video call or face-to-face.  As few as 3-4 coaching sessions can make a significant difference and start you on the path to achieving your full potential.

Using a range of coaching tools and techniques, a coach asks you questions that will challenge you and make you think outside of the box…almost certainly in a way you have never done before.

Coaches help you find clarity and solutions in line with your own personal values, preferences, motivations and aspirations.  This is something our colleagues, peers, friends and family don’t necessarily do, and something which is hard for us to do ourselves.

A good coach will not give you advice or solutions, but will use questioning techniques and coaching tools to help you find new solutions that resonate and motivate you.  You will remain in control of what you are being coached upon and for choosing the actions you want to take.

The focus always is on what you think and your experience.  It is not about what the coach thinks, it is all about you.  A coach helps you to uncover new ideas and options, but only you can generate the perfect solutions for your own personal situation.

Working with a coach enables you to explore your untapped ideas and resources, helping you to set out a solid and focused plan of action and enable you to make progress and move forward in areas of your life that you may have been stuck or overwhelmed.

Contact Us today for a call-back and FREE initial consultation!


“Great discoveries and achievements invariably involve the co-operation of many minds.”
~ Alexander Graham Bell ~